Since employers will hire or reject you based on what they find about you on the Internet, make sure you check and correct your online presence. Google yourself and review everything the search engine returns about you. Do this with an alternative search engine like Bing, Yahoo, Ask, etc. Follow the links to wherever the engine takes you. Yes, that may mean visiting your own Twitter, Instagram, etc. Remove anything you or others have posted that contradicts the online impression you wish to make. If you can’t find instructions on removing things on the site itself, ask the search engine you are using. I bet you are not the first person wanting to clean up their online world and I am sure you will find posted instructions on how to clean most any site.
68% of U.S. employers will offer someone a job because they like what the Internet discloses about them. Things that generate a positive online presence include your ability to write or express yourself well; the wide range of interests you exhibit; the creativity or professionalism you demonstrate.
70% of U.S. employers reject applicants based on what they find about them on the Internet! Things that can get you rejected: spelling or grammar mistakes, signs of racism, prejudice or excessive political opinion postings; anything indicating you lied on the resume you submitted; anything indicating alcohol or drug abuse.
Think about how you would like to come across online and post accordingly.
90% of all U.S. Employers have visited a Job Hunters profile on social networks like LinkedIn and Facebook. That is why it’s most important to keep your profiles updated. There is nothing that will make you look less professional than having incomplete or outdated online profiles.
LinkedIn, Facebook, Twitter, Skype, YouTube, Instagram, etc. are all great tools that today’s job hunter and networker need to consider using. However, LinkedIn is the most important of these sites. A LinkedIn profile can substitute for a resume and be used as the hub for your networking activity. Realize Human Resources, Hiring Managers, Recruiters, even people you meet socially will check out your LinkedIn profile and form all kinds of opinions about you.
If you’re in job search mode, don’t spend all day on the internet responding to online job postings. Rather, devote most of your energy to pursuing leads, networking, researching companies where you want to work and getting out and meeting people in person.
Create a target list of companies that are of interest to YOU! Who cares if they have active job ads or not; 80% of the available jobs are found via networking NOT via job ads – 80%… Are You Paying Attention? Evaluate your current network. Does it contain several employees at each of your target companies? If not expand your network to correct and adjust. Remember I am teaching you how to job hunt in the UN-ADVERTISED job market. I would rather create my own position within a company rather than wait for them to advertise, then when I approach have tons of competition.
Inventory your network. That 80% of jobs that aren’t posted will be discovered through your network. “And if you invest the time to map it out, your network will be far bigger than you expect.” Create a list of former co-workers, classmates, recreational sports teammates, fellow members of your religious congregation, family members, and neighbors–essentially anyone that you know. Strengthen these connections by reaching out on LinkedIn, Facebook, etc.
Identify your top accomplishments. Organizations want to know what results you can deliver to them–so your resume, cover letter, and interview should focus on these specific results. Remember to add numbers and be as specific and detailed as possible. If you can, develop a story behind each of these accomplishments.
Get on top of the trends in your industry. What new trends, technologies, or jargon do you need to be aware of? What companies are up-and-coming (and maybe hiring)? Are there any specific skills that you need to improve to be competitive in today’s job market?